2009 Apr 16 New Openings: Massimo Dutti
You’ve already met its sister chain, Zara. Now say hola to Spanish label Massimo Dutti, the classy-not-splashy chain from the Inditex group, Europe’s largest clothing retailer.
Ladies formal wear is found on the first floor, while menswear and a younger, casual womenswear line is featured upstairs, just like at Zara. Prices differ, though. Women’s knit tops cost around RMB 150 at Zara; at Massimo Dutti, a similar piece goes for RMB 439. On the other hand, the quality here is better: no uncut threads, loose buttons and other such sartorial flaws. Our favorites include unadorned, brown suede ballet flats (RMB 860) that look remarkably similar to the design of Tod’s signature Gommino moccasins, as well as a bohemian hand-crocheted bolero (RMB 475), and a smart casual men’s blazer in brown linen (RMB 2,450). The grey-toned store’s fuss-free interior, comfy fitting rooms, and in-house elevator make for a relaxing and thoughtful shopping environment. New collections will rotate in twice a week to keep things fresh.
Massimo Dutti Daily 10am-10pm. BS-33 & BS-31, Solana Mall, 6 Chaoyang Gongyuanlu, Chaoyang District (5905 6920) 朝阳区朝阳公园路6号蓝色港湾BS-33, BS-31
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