Stock Up on Cuteness: What's in Beiluogu Xiang

What’s the only word that can sum up this store? Cutesy.

From the peanut erasers (RMB 5) to the knit pom-pom hats (RMB 35), all of the “creative manual products” within share one thing in common: They are deliberately and affectedly adorable.

Tiny smiling xiaolongbao keychain puffs dangle from the shelves in large clusters. A fur tote bag (RMB 128-169) looks “normal,” until you spot the attached ears and tail.

Mini homewares are scattered here and there, but the collectible toy items, school supplies, and imported candies and snacks reign supreme.

The owner – a serious, tentative-looking man who you’d never think to associate with such a sentimental vision – tells me that several designer friends contributed their products. We just hope he’s not talking about the nipple balls.

Must buy: Ladybug toothbrush case (RMB 6)
Also try: Sanrio, Fengguo Box

What 神马玩意
Daily 10am-7.30pm. 24 Beiluogu Xiang, Dongcheng District (134 6672 1274)
东城区北锣鼓巷24号

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