2012 Feb 22 Reappropriating Korean Fashion for Expats: Unianswer

Korean fashion just doesn’t garner the same admiration among expats as it does locals. The girly frills, inflated prices and small sizes can be off-putting – but that doesn’t mean they ought to be shunned altogether.

Keke (who studied economics in San Francisco) and Nana (who formerly worked at Harper’s Bazaar China) opened How and What boutique in Sanlitun Soho last year. This new shop of theirs is much larger and stocks even more Korean labels, along with relatively unknown names from Tokyo, Singapore and Spain.
Ultra-chic cocktail dresses, leather jackets and fur capelets do await, but most of the clothes are overpriced and border on tacky. You’ll have better luck with the accessories, which range from McNelly oxfords to a limited-but-authentic selection of wallets and handbags by Hermès, Prada and Céline.
Indulge in: Leather studded bag by How and What (RMB 4,000)
Also try: Jan and Iti, L’sn

Unianswer
Unit 101, Bldg 6, 29 Sanlitun Beijie, Chaoyang District (138 1188 2796)
朝阳区三里屯北街29号6号楼101室
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Re: Reappropriating Korean Fashion for Expats: Unianswer
Let me make sure I understand this correctly...
Expats avoid Korean fashion because it is:
1. too frilly
2. overpriced
3. too small
This new store "reappropriates" Korean fashion for expats, but the products in the store are:
1. mostly tacky
2. mostly overpriced
3. probably too small since the sizing wasn't mentioned.
Forgive my confusion, but how exactly is this store store an improvement???