Following in the footsteps of Louis Vuitton and Bulgari, Chanel is hosting a retrospective exhibition titled "Culture Chanel" at the National Art Museum of China (NAMOC) from November 5 to December 13.

For China’s growing nouveau-riche population, the House of Chanel hits the mark in many ways. It’s French (read: highbrow), longstanding (read: reliable) and bears an iconic (read: easily recognizable) logo. No wonder it is currently ranked as the second most-desired brand in China after Louis Vuitton, according to research firm Bain & Co.