Blog Tag - Marketing

New Short Film by Vans Depicts an "Off The Wall" Beijing
The "first-ever" skateboarder in China, an American international student, is said to have placed deck, trucks, and wheels on the Middle Kingdom's...
Beijing Bunker: Rachel Weiss
As Beijing enters its second week in self-quarantine, the stories of how people have been dealing with the coronavirus outbreak – by staying, leaving...
A Peek Into China’s Fast-Changing Mobile Marketing Scene
Mobile advertising is booming in China. It is no surprise considering the country has 731 million internet users, over 95 percent of which access...
Kol Marketing: Taking Advantage of the Convergence of Social Media and E-Commerce
Influencer marketing is nothing new. Celebrities – both real and created – long ago began gracing the celluloid frames of TV commercials, the pages...
Racist Products in the Chinese Market
Last week, The World of Chinese wrote an interesting blog discussing enduring racist marketing in China and questioning why products such as Darlie...