Customers' behavior and expectations are changing fast. Only managers who grasp the relevant trends and use the latest marketing tools are able to compete and lead their teams and companies to success in this fast-moving business environment.

But the truth is that most marketing techniques learned at school or during professional experience are already obsolete.

The objective of this training is to provide teams with powerful and modern marketing tools and inspiring real-life case studies like Tesla, Red Bull, and Hermès, that will help them develop the right critical thinking, decision-making, and leadership skills.

In this interactive and intense fast-track training, participants will learn the latest marketing trends and tools in order to:

Attract customers and deeply connect with them

Understand and predict customers behavior

Wow customers by delivering a brand experience beyond their expectations

Who Should Attend

• Experienced Marketing, Business, and Innovation Directors and Managers who want to keep their skills-set sharp and up-to-date

• Senior Sales or Marketing Managers taking on a new role, market, or project and who need to perform strongly very fast

For more information: https://amcham.eventbank.cn/event/5140/