Anyone who has lived in China for more than a month knows the importance of Taobao, the ubiquitous behemoth that sells everything and anything to eager customers in China.

But how can you get your product on Taobao? How do you register an account and get your goods in front of millions of eyes? Are there any pitfalls which must be avoided, and what's the best way to market your goods once the store is set up?

To learn the answers to these questions and a whole lot more, join Cultural Keys on November 23rd at Sanlitun SOHO and learn from the experts!

This lecture will be given by Zhu Yunting, e-commerce expert for CHEERS, Beijing's premier seller of imported wines. CHEERS aims to make customers treat their stores as a “home away from home”, a place where customers meet friends, relax, try new wines with our daily free tastings and be educated on the wine lifestyle.

We are also very honored to welcome Claudia Masueger, Founder and CEO of CHEERS, who will share her experience of setting up a business in China, and how Taobao helped her company grow.

More information about CHEERS can be found at www.cheers-wines.com.

These lectures are an hour long, followed by a 30 minute Q+A session, and then the opportunity for anyone who wishes to introduce themselves and their proposed business to take the stage for 3 minutes to find possible partners and/or source assistance. After each event, participants will be welcome to stay around and network.

Our events will be held at Cultural Keys's offices at Huiyang Co-working Space, 11th Floor, Building A, Sanlitun Soho, Gongtibeilu. In Chinese, the address is 北京市朝阳区三里屯SOHO A座11层汇阳国际商务中心 大会议室.

The cost of these lectures is 200 RMB per person, per event, payable in advance via PayPal or WeChat. However, if you sign up for all 4 events, the cost is 600 RMB in total. Please email us at events@culturalkeys.cn to request a PayPal invoice, or add AJDonnelly on WeChat to pay via WeChat wallet.

CK Bootstrap Business Lectures Summary

Join Cultural Keys for our second series of lectures that help expats looking to start, run and expand their own businesses in Beijing understand potential issues and solutions to common business questions.

In this second series of lectures, we will be looking at;

Week 1 - November 16th - Registering a Joint Venture in Beijing

Week 2 - November 23rd - Setting up your business on Taobao

Week 3 - November 30th - Accounting for WFOEs

Week 4 - December 7th - Setting up Official WeChat Accounts for your business

These lectures are open to all. However, they are specifically aimed at foreigners who have recently opened their companies in Beijing, or are looking to do so soon, and are looking for ways to expand and develop.

About Cultural Keys

Cultural Keys aims to help people understand, access & enjoy modern life & traditional culture in China. To stay up-to-date with all Cultural Keys' news & events, please follow us on social media:

WeChat Official Account: CulturalKeys

Facebook: @CulturalKeysChina

Instagram: @CulturalKeys

Or visit our website at www.culturalkeys.cn