About the book

As the economic and diplomatic climates in China have changed, Chinese and Americans are interacting with each other more and more.

Encountering the Chinese: A Modern Country, An Ancient Culture presents a straightforward, practical and sensitive cross-cultural analysis of a complex culture and people. Authors Hu Wenzhong and Cornelius Grove provide a comprehensive cross-cultural guide to Chinese cultural, along with insights on how best to communicate and interact with Chinese people in both business and social contexts. Encountering the Chinese provides fundamental information on basic Chinese values and cultural norms, identifying cross-cultural factors that often lead to failed business negotiations and misunderstandings. The advice and skills in this book enable Westerners and the Chinese to establish more effective and rewarding relationships, inside and outside of the People's Republic of China.

click the following link to download the book (PDF, 3.4MB): http://ifile.it/2ba36wo