Hardly Ever's

This store gives men reluctant to shop secondhand a reason to visit Gulou. With over 35 branches in Hong Kong, this is major menswear chain Hardly Ever’s first store in Beijing, delivering urban flair to a street otherwise ruled by retro vintage. Striped tees, black-framed aviator glasses, funky-printed boxers and canvas pants are sure to gratify skaters and even passing hipsters. Jeans connoisseurs, too, will be impressed by their high-quality denim, which the store claims is the result of years of experiments based on washing quality and durability.