Chinese consumers' clothing, food, housing and transportation are deeply inclined towards the mobile end，more and more people have become accustomed to the convenience brought by mobile payment. Those things that haven't been cracked by credit cards in the past 20 years, WeChat and Alipay only spend two years to solve it.

But at the same time, Chinese Internet companies will find it hard to get a dividend from the number side. As Ma Huateng and Wang Xing have noted, time, activeness and purchasing power of each user becomes especially important. This course focuses on how to enhance the real value of the WeChat public account, and stimulate user interaction, ROI and growth to meet the needs of business realization.

The language of this event is Chinese. For more information or to register, visit: http://www.europeanchamber.com.cn/en/upcoming-events/14536/Digital_Branding_Comprehensive_Strategies_on_WeChat_Official_Accounts_Operation_