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Hot & Spicy Fest 2025! Taking place from Jun 20 to 22 at the FFC South Square, the same venue that's hosted our previous Sausage Fests, this is going to be one spicy extravaganza you don't want to miss!

This celebration of all things spicy promises to unite heat enthusiasts from all over! With 40+ vendors dishing out bold, fiery flavors from around the world, your taste buds are in for a thrilling ride. From mouthwatering global cuisine to palate-tingling heat, this event will leave you amazed. 

Chili Pepper Eating Contest

Our legendary annual Chili Pepper Eating Contest is back – and it’s hotter than ever! Think you’ve got the guts (and the taste buds) to take on the challenge? Sign up and test your limits, or just kick back and watch as brave souls turn redder than a scorching habanero. Either way, it’s a spectacle you won’t forget! 

If you think you've got what it takes, you can sign up by sending your

• Name


• Gender


• Nationality


• WeChat ID


• Photo


• Brief description of your ability to eat spicy food


• Competition date (Sat, Jun 20, or Sun, Jun 21)

to marketing@truerun.com or to “TBJButler” by scanning the QR code below. Each successful contestant who is selected will be given ten (10) free tickets for friends and family.

A Global Spice Storm

Ignite your taste buds with fiery flavors from around the world! Experience the mouth-numbing heat of Sichuan's peppercorns, the smoky intensity of Mexican chipotle, and the citrusy fire of Thai bird's eye chilies. From African peri-peri to the volcanic punch of Indian curries, you can expect 100+ spicy dishes from across the globe. And when the spice kicks in, cool off with refreshing cold brews, icy drinks, frosty treats, and more to keep you chilled.

The Hottest Entertainment

It's not just about the food, though! Expect a weekend packed with fierce DJ beats, spicy dance interactions, blazing live band performances and more! The party's going to be as hot as the food. Don't miss it!

Dress Code

Dressing up for the Hot & Spicy Fest is all about bold, fiery fun! Go for chilli-themed outfits, flame prints, or sizzling red and orange looks. Add fun touches like pepper hats, hot sauce accessories, or devil horns for extra heat. Whether full costumes or just spicy accents, the goal is to turn up the heat and embrace the festival’s fiery vibe!

Calling All Vendors and Sponsors

If you're a vendor who sells spicy food and/or beverages, or if you're a brand looking to sponsor the spiciest event of the year, then we want you!

For booth information, contact Irene Yan via email at ireneyan@truerun.com or add WeChat ID: TBJButler and ask to be connected with her.

For sponsorship inquiries, contact our marketing team via email at marketing@thebeijinger.com or add WeChat ID TBJButler and ask to be connected with them.

The Venue 

Hot & Spicy Fest will be taking place at FFC South Square. Situated next to the East Third Ring Road and one street away from CCTV Headquarters, the South Square of Fortune Financial Center is an excellent location for events. Line 10's Jintaixizhao station exits onto the square, making it super convenient to get to. The square itself was designed by internationally renowned landscaping company ACLA of Hong Kong and features over 60 different kinds of green plants, including ginkgo, magnolia, and cherry trees. The square has hosted a multitude of cultural and artistic activities.

FFC South Square 北京财富金融中心(FFC)南广场
5 Sanhuan Zhonglu, Hujialou Jiedao, Chaoyang District
朝阳区呼家楼街道东三环中路5号

Hot & Spicy Fest will be taking place at FFC South Square on Jun 20 from 4pm to 9pm and on Jun 21 and 22 from 11am to 9pm. 

As parents, we share a common goal: providing our children with the best possible start in life. A crucial step in achieving this is selecting the right school tailored to their unique needs and aspirations. It’s easy to fall into the assumption that all international schools are alike. The reality is far more nuanced, with each institution offering distinctive curricula and strengths that significantly impact a child’s education and future career paths.

Each year, the annual Jingkids International School Expo (JISE) stands out as a beacon for parents seeking comprehensive insights into their child’s educational journey. JISE isn’t just a gathering of major international schools in one convenient location; it’s a transformative experience that elevates the school selection process.

This year’s topic is focused on an issue that we’re all dealing with: AI. As AI reaches more areas of our daily lives, we often find ourselves asking, “What are the things that cannot be replaced by AI in the future?”

As the traditional style of memorization and repetition becomes obsolete in the AI age, we’re challenging schools to share their plan for how to help students learn, think, ask questions, create, and navigate their lives in this new age.

Join us for this year’s JISE on Sat, Feb 22, from 9am to 5pm at China World Hotel. This is a must-attend event both for parents who are choosing a new school for their child and for those who are invested in where the new age of education will take their children.

Get ready for an unforgettable celebration at the 2024 Beijing International Canal Arts Fest! This exciting event marks the tenth anniversary of China's Grand Canal being awarded UNESCO World Heritage status, and it's all about honoring the cultural, artistic, and historic magic of canals around the world. 

From Oct 2 to Oct 4, Funstown will transform into a global hotspot for creativity, where artists from every corner of the globe will showcase their talent. Expect a whirlwind of art, culture, amazing performances and plenty of food as we dive into the rich history of the Grand Canal – an ancient link that has connected regions, cultures, and people for centuries. Plus, we have some great news for you: The fest is completely FREE! You just need to scan the QR code below to register!

https://www.thebeijinger.com/blog/2024/09/18/dive-2024-beijing-canal-arts-fest-during-golden-week

Spicy food lovers of Beijing, get ready to ignite your senses and spice up your life as tickets go on sale for the 2024 Hot & Spicy Fest! The fest, brought to you by hot sauce brand TABASCO ®, will be taking place Jun 29-30 at C7 Light Theater Outdoor Square, in Universal Creative Park (UCP) located just north of 798 Arts District.

Tickets

Standard Early Bird Ticket: RMB 25
Includes:

• Hot & Spicy Fest wristband 


• Themed bandana

VIP Ticket: RMB 130
Includes:

• Hot & Spicy Fest wristband 


• Themed bandana


• Chew La La fridge magnet


• Hot & Spicy Fest bucket hat


• Hot & Spicy Fest novelty glasses


• Hot & Spicy Fest fluorescent bag


• Bottle of TABASCO ® hot sauce (60ml)
  
  
  
  • TABASCO ® special edition phone holder
  
  
  
  

Venue

C7 Light Theater Outdoor Square is conveniently located in Universal Creative Park (UCP), just a stone’s throw north of 798 Arts District. UCP, formerly known as Beijing Panasonic Color Picture Tube Co., Ltd. is mostly made up of large industrial buildings that are relics from the '80s. 

The park is an innovation hub for the integration of science and technology and culture, focusing on the introduction of five types of business formats: a cultural and art exhibition center, a cultural industry marketing settlement center, a film director creation center, an information media center and an international corporate culture expo center.

C7 Light Theater Outdoor Square C7光合聚场室外广场
UCP (Universal Creative Park) 9 Jiuxianqiao Beilu, Chaoyang District
朝阳区酒仙桥北路9号UCP恒通国际创新园 

We’re excited to announce that the China-Central and Eastern European Food & Music Fest is coming to Beijing next weekend, Oct 20-22! This will be the third edition of the fest, which focuses on promoting cultural and artistic exchanges between China and Central and Eastern European countries.

This year’s fest will be taking place in Chaoyang Park 08 Square and we have an amazing lineup of entertainment, art, culture and, of course, some delicious food from a range of Central and Eastern European countries. It promises to be a weekend full of fun, and the best news is it’s completely free! Yes, you don’t need to buy a ticket for the fest, however, you do need to register beforehand, which you can do by scanning the QR code below.

We are super proud of the diverse array of entertainment we’ve prepared for the fest, with a variety of acts coming from nine Central and Eastern European countries, namely Serbia, Croatia, Slovenia, Romania, Bulgaria, Greece, Hungary, Slovakia, and Bosnia and Herzegovina, plus some Chinese entertainment too. So let’s take a look at just what we have in store!

More here: https://www.thebeijinger.com/blog/2023/10/13/china-central-and-eastern-european-food-music-fest-coming-oct-20-22