Good sound system.Clear place.Not too crowded.

Best part I didnt miss the salty popcorns as I thought I would end up eating sweet popcorns like in most places.

I plan to visit this place again.

Just recently watched the new Toy Story 3 here the other day (great movie by the way). The theater is really not much different from the theaters I've been to in the U.S. Good thing is there are no seats near the front of the theater like in the US so you don't have to strain your neck looking up. You also get pre-assigned seats which might be good or bad. Sound quality and picture quality were good as well. What was weird was that they made us sign a contract promising not to damage the 3D glasses or else face a RMB 250 fine - you don't get to keep the glasses like theaters in the states. But it's really not a big deal as I usually throw mine out anyway, and hey it was only RMB 60 on Tuesday. Can't complain.

I was skeptical coming onto Mega Box since it smells like caramel and not popcorn, but what I got was a movie experience that was comparable to if not better than most American movie theaters. The tickets are super easy to buy even if you don't speak any Chinese, and the snack selection is very good. The actual theater is the best part--it's one of the biggest theaters I've been in, and the fact that the scree was set a little bit below the seats meant that even if you're in the front row it's still an enjoyable viewing experience. One thing I hate about American theaters is the fact that you have to crane your neck if you're in the first five rows--not here! Also, I've recently learned that there are half-priced tickets on Tuesdays, which I'm definitely going to take advantage of. The movie selection could be a little better, but if you're looking for a solid viewing experience in Beijing and a really classy theater, this is your place.

Watched Iron Man 2 the other week at the Sanlitun location and couldn't believe how loud the sound system is for their movies. I saw people covering their ears to muffle the sound.
I like loud movies at the cinema and that's all part of the experience when you go there to watch them like that instead of at home, but this was over the top.
I would have complained to the staff but it would have fallen on deaf ears.

I love their user-friendly website. I usually pre-order the tickets on their website. They give a pretty good deal for students, members and group. The thing is, their snack bar has limited selection of drinks/foods. so we usually smuggle some fries and chicken nuggets from McD, hehehe. :D By the way, havent tried the 3d. Would try the 3d for the latest Harry Potter movie. cant wait!

Again, another prime example of how lousy service makes for a bad experience. People don't go out for entertainment simply for a big lobby in the theater or the size of the screen but for the total movie going experience.

Pre-selected seating is the norm here in China...fine. The customer selects where they would like to sit when purchasing tickets...or so I thought. They say please choose any seat available. So i'd like to choose here [o]
[x] = unavailable
[ ] = available
[o] = my choice

Row 6: [ ] [x] [x] [x] [x] [ ] [o] [o] [ ] [ ]

The theater is only 20% full. It's a 10:30pm night showing, the theater WON'T fill up because all the Chinamen are in bed already. Why can't I select an open seat between an adjacent couple? Company policy? Maximizing profits? It's an almost empty theater.
They love the illusion of choice here in China, without any real decision making ability.

It seemed to be such a minor problem that the management CAN and HAS overridden before at MegaBox. So I did what I did the previous time and talked to the manager on duty. This arrogant ass tells me "no". No reason why not, just can't be done. The Chinese's favorite 3 words 没办法 （No way). Why....I don't know, he doesn't know. Just can't be done.

To add fuel to the fire, he ends up staring at the ground pretending not the hear me, ignoring my requests to call higher management or provide contact information of higher management. Then proceeds to talk with the ticket salesperson about other issues. In ANY country or culture, that is a major sign of disrespect, and is just plain rude, and for the duty manager to do something like that is a testament to the people working there, business methods and overall care of the customer...which is zero to none.

Why can't chinese companies learn that, eventually, the "build it, and they will come" business model will not work forever. Chinese consumers are getting smarter, and learning what TRUE customer service is and how it makes the shopping/entertainment/dining experience much more than nice tables and chairs.

That will be my LAST visit to the Sanlitun MegaBox theater and any other MegaBox theater location ever.

PS. I can't seem to select 1 star or 0 stars in the "Rating:" section, but I hope the admin marks my rating of this establishment at "terrible"