Unlock MILKGROUND Featured Burgers at Juicy Burger Fest
For this year's Juicy Burger Fest, 11 vendors have partnered up with premium cheese brand MILKGROUND to bring you a range of limited edition collab burgers and the chance to win a special prize!
All you need to do is collect five stamps in your Juicy Burger Fest Passport, and you'll get a MILKGROUND Cheesebag! Here's how it works:
- Purchase anything at any of the 11 Milkground-collab burger vendors and you will get a stamp to add to your passport.
- Purchase the MILKGROUND-featured burger at any of the 11 Milkground-collab burger vendors and you will get TWO stamps to add to your passport.
- Participate in the RedNote check-in activity while at the MILKGROUND booth and you'll get a stamp!
Now, let's take a look at the participating vendors and their MILKGROUND-featured burgers…
Pizza Hut
必胜客
MILKGROUND-Collab Burger(s):
Lava-Style Cheese Beef Burger – a Juicy Burger Fest exclusive featuring a stretchy, melted cheese-stuffed beef patty layered with cheddar cheese sauce and Slice-on-slice Processed Cheddar Cheese, delivering a molten cheese cascade and triple cheese euphoria in every bite.
Cheese Wagyu Supreme Burger – inspired by a Philly Cheesesteak, it combines Wagyu beef with a freshly fried egg and melted Slice-on-slice Processed Cheddar Cheese.
Featured MILKGROUND Product(s):
- Cheddar Cheese Sauce
- Slice-on-slice Processed Cheddar Cheese
DOSH GASTROPUB
到时精酿餐吧
MILKGROUND-Collab Burger(s):
Maryland Crab Cake Burger – a traditional Maryland crab cake paired with mascarpone sauce and carefully crafted tartar sauce, all inside a soft burger bun.
Parma Ham Burger – smoky, salty Parma ham layered atop a wet-aged beef patty with melted cheese and a special handcrafted sauce inside a fluffy brioche bun.
Featured MILKGROUND Product(s):
- Cheddar Cheese Sauce
- French Cheese Sauce
- Cream Cheese
- Mozzarella Cheese
- Slice-on-slice Processed Cheddar Cheese
OVERTONE
弦外之音
MILKGROUND-Collab Burger(s):
Argyle Sichuan Pepper Egg Sauce Beef Burger – a Wagyu beef patty paired with their signature numbing egg-based green Sichuan peppercorn sauce, all finished with Slice-on-slice Processed Cheddar Cheese for a burger that's bold, fragrant and irresistibly spicy.
Featured MILKGROUND Product(s):
- Slice-on-slice Processed Cheddar Cheese
Rich Burger
发财汉堡
MILKGROUND-Collab Burger(s):
Teriyaki Pineapple Cheeseburger – a grilled beef patty is layered with sweet and sour pineapple slices, Slice-on-slice Processed Cheddar Cheese and spicy chopped onions then slathered in a velvety teriyaki sauce featuring white sesame seeds and soy sauce that's the perfect balance of sweet and umami flavor.
Featured MILKGROUND Product(s):
- Slice-on-slice Processed Cheddar Cheese
WhyNot Taproom
WhyNot歪脑呆餐吧
MILKGROUND-Collab Burger(s):
Jindou Cloud (Cheesy Beef Burger) – a premium Angus beef patty smothered in a thick layer of cream cheese, all nestled within a buttery brioche bun for a gooey, cloud-like delight.
Meat Lover – a classic double smash cheeseburger with two layers of Slice-on-slice Processed Cheddar Cheese for added richness, all finished with caramelized onions instead of lettuce so that the meat can shine.
Featured MILKGROUND Product(s):
- Cream Cheese
- Slice-on-slice Processed Cheddar Cheese
Wagyu Kaiju
和牛怪物汉堡
MILKGROUND-Collab Burger(s):
Signature Wagyu Kaiju Burger – an M5+ Wagyu patty topped with Slice-on-slice Processed Cheddar Cheese, Romaine lettuce, tomato and caramelized onions.
Crazy Hot Pepper Wagyu Burger – a Wagyu patty loaded with pan-fried green peppers, special hot salsa sauce, Slice-on-slice Processed Cheddar Cheese and Mozzarella Cheese.
Featured MILKGROUND Product(s):
- Slice-on-slice Processed Cheddar Cheese
- Mozzarella Cheese
Circle Urban
圆场
MILKGROUND-Collab Burger(s):
AOBAO•Crisp Beef Onion Burger – an Angus beef patty paired with Slice-on-slice Processed Cheddar Cheese, caramelized onions and a secret sauce, all nestled in an ultra-crispy bun.
Featured MILKGROUND Product(s):
- Slice-on-slice Processed Cheddar Cheese
- Mozzarella Cheese
Burge's Bistro & Bar
小伯格酒馆
MILKGROUND-Collab Burger(s):
Krabby Patty – a Chinese-inspired Wagyu beef patty piled with crab meat, salted egg yolk and Slice-on-slice Processed Cheddar Cheese for an irresistibly decadent experience.
Featured MILKGROUND Product(s):
- Cheddar Cheese Sauce
- Slice-on-slice Processed Cheddar Cheese
Benlo's Burger
本楼汉堡
MILKGROUND-Collab Burger(s):
Beer-Battered Fries Beef Burger – special beer-battered extra-crispy McCain fries are layered on a 110g beef patty sprinkled with golden, smoky seasoning and Slice-on-slice Processed Cheddar Cheese for a triple flavor explosion.
Classic Double Cheeseburger – a classic American smash burger patty with crispy edges and a tender, pink center is paired with Benlo's signature house sauce and Slice-on-slice Processed Cheddar Cheese.
Featured MILKGROUND Product(s):
- Slice-on-slice Processed Cheddar Cheese
NBEER CRAFT BREWING
牛啤堂精酿啤酒
MILKGROUND-Collab Burger(s):
Guizhou-style Crispy Pork Scraps, Potato, Angus Beef and Cheddar Cheese Burger – an Angus beef patty is topped with deep-fried Guizhou-style pork scraps, chunks of potato that are crispy on the outside but soft in the middle and melted Slice-on-slice Processed Cheddar Cheese.
Featured MILKGROUND Product(s):
- Slice-on-slice Processed Cheddar Cheese
- Cheddar Cheese Sauce
Goose Island Taproom
鹅岛精酿啤酒屋
MILKGROUND-Collab Burger(s):
Beijing Osmanthus & Hawthorn Jam Whole Wheat Burger – a sweet yet tart osmanthus and hawthorn sauce is layered with Slice-on-slice Processed Cheddar Cheese atop a beef patty inside a whole wheat bun.
Caramel Peanut Butter Pineapple Bun – a beef patty is smothered in velvety peanut butter and French Cheese Sauce, all sandwiched inside a signature pineapple bun.
Featured MILKGROUND Product(s):
- Slice-on-slice Processed Cheddar Cheese
- French Cheese Sauce
Juicy Burger Fest will be taking place at XidianJiYi Funstown May 31-Jun 2 from 11am to 9pm. Standard Early Bird Tickets are RMB 25, VIP Tickets are RMB 100 and Standard/On-Site Tickets are RMB 35. (Magnet Early Bird Tickets are already sold out, but if you'd still like a magnet, they are also included in our VIP package.) You can purchase tickets by scanning the QR code in the poster above.
XIDIANJIYI FunsTown 西店记忆funstown
18 Fangjiacun, Gaobeidian, Chaoyang District
朝阳区高碑店乡方家村甲18号
A Word From Our Sponsors
MILKGROUND
"Premium Cheese, Empowering Creativity. As China’s leading cheese brand, MILKGROUND offers a diverse product portfolio to meet varied needs and provide customized solutions. With six production plants boasting the nation’s largest cheese production capacity, MILKGROUND is the most-remembered premium cheese brand among Chinese consumers. Recognized in the 2024 Forbes China Top 50 Brands, it has dominated the market for six consecutive years as the number one in sales, market share, growth rate, and brand influence. Discover the magic of cheese – let’s create a delicious future together!"
The Venue
This year's Juicy Burger Fest will be returning once again to XidianJiYi Funstown, and here's a bit more information about this great cultural hub. Located just east of Guomao in Gaobeidian, XidianJiYi Funstown is all about being stylish and trendy, with a high-end and cutting-edge vibe that blends creativity, fashion, and art. It's not just about showing off your personal style and looking good, but also about embracing a cultural way of life and mindset.
The venue values originality and innovative thinking, drawing in many talented cultural and creative designers and fashion-conscious brand names, making it the perfect spot for fashion pioneers and trendsetters to gather and be inspired.
XIDIANJIYI FunsTown 西店记忆funstown
18 Fangjiacun, Gaobeidian, Chaoyang District
朝阳区高碑店乡方家村甲18号
If you'd like to stay up-to-date with everything burger-related in the capital, join one of our dedicated Burger Lovers group chats! Simply add TBJButler on WeChat by scanning the QR code below, and request to become a member.
READ: God-Tier Burgers: All the Remaining Juicy Burger Fest Vendors
Images: the Beijingers
![How to Be the "It Parents" at Juicy Burger Fest With a Baby](https://www.thebeijinger.com/sites/default/files/styles/blog_list_image/public/thebeijinger/blog-images/394868/delicious-burgers-with-bright-lights-7-702x336.jpg "How to Be the "It Parents" at Juicy Burger Fest With a Baby")
