Early Bird Tickets for Hot & Spicy Fest 2025 on Sale Now!
Juicy Burger Fest may have drawn to a close, but up next we've got Hot & Spicy Fest! This year, it's taking place at the FFC South Square on Jun 20 from 4pm to 9pm and on Jun 21 and 22 from 11am to 9pm, and tickets are now on sale!
Snagging a ticket now means not only securing your ticket at a discounted price but also getting exclusive fest swag. Here’s what’s on offer:
Standard Early Bird Ticket: RMB 25
Includes:
- Hot & Spicy Fest wristband
- Themed bandana
Fridge Magnet Ticket: RMB 35
Includes:
- Themed fridge magnet
- Hot & Spicy Fest wristband
VIP Ticket: RMB 100
Includes:
- Hot & Spicy themed bandana
- Summer Dopamine Jelly Bag
- Pop Art-Style Chili Pepper Fashion Pendant
- Themed Fridge Magnet
- Hot & Spicy Fest Premium 3-Day Pass
Standard/On-Site Tickets: RMB 35
Includes:
- Hot & Spicy Fest wristband
Early bird, magnet and VIP tickets will sell out fast, so if you want to make sure you can get some exclusive swag, get yours now by scanning the QR code below!
Children under 1.4m accompanied by an adult get into the fest completely FREE!
Chili Pepper-Eating Contest
The return of Hot & Spicy Fest also means the return of our legendary annual Chili Pepper-Eating Contest! Think you’ve got the guts (and the taste buds) to take on the challenge? Sign up and test your limits, or just kick back and watch as brave souls turn redder than a scorching habanero. Either way, it’s a spectacle you won’t forget!
If you think you've got what it takes, you can sign up by sending your
- Name
- Gender
- Nationality
- WeChat ID
- Photo
- Brief description of your ability to eat spicy food
- Competition date (Sat, Jun 21, or Sun, Jun 22)
to marketing@truerun.com or to “TBJButler” by scanning the QR code below. Each successful contestant who is selected will be given ten (10) free tickets for friends and family.
The Vendors
With 40+ vendors dishing out bold, fiery flavors from around the world, your taste buds are in for a thrilling ride with 100+ dishes on offer. Experience the mouth-numbing heat of Sichuan peppercorns, the smoky intensity of Mexican chipotle, and the citrusy fire of Thai bird's eye chilies. From African peri-peri to the volcanic punch of Indian curries, this is going to be a spice-filled fiesta you don't want to miss! And when the spice kicks in, cool off with refreshing cold brews, icy drinks, frosty treats, and more to keep you chilled.
The Entertainment
It's not just about the food, though! Expect a weekend packed with fierce DJ beats, spicy dance interactions, blazing live band performances and more! The party's going to be as hot as the food.
Dress Code
Dressing up for the Hot & Spicy Fest is all about bold, fiery fun! Go for chili-themed outfits, flame prints, or sizzling red and orange looks. Add fun touches like pepper hats, hot sauce accessories, or devil horns for extra heat. Whether full costumes or just spicy accents, the goal is to turn up the heat and embrace the festival’s fiery vibe!
Calling All Vendors and Sponsors
If you're a vendor who sells spicy food and/or beverages, or if you're a brand looking to sponsor the spiciest event of the year, then we want you!
For booth information, contact Irene Yan via email at ireneyan@truerun.com or add WeChat ID: TBJButler and ask to be connected with her.
For sponsorship inquiries, contact our marketing team via email at marketing@thebeijinger.com or add WeChat ID: TBJButler and ask to be connected with them.
The Venue
Hot & Spicy Fest will be taking place at FFC South Square. Situated next to the East Third Ring Road and one street away from CCTV Headquarters, the South Square of Fortune Financial Center is an excellent location for events. Line 10's Jintaixizhao station exits onto the square, making it super convenient to get to. The square itself was designed by internationally renowned landscaping company ACLA of Hong Kong and features over 60 different kinds of green plants, including ginkgo, magnolia, and cherry trees. The square has hosted a multitude of cultural and artistic activities.
FFC South Square 北京财富金融中心(FFC)南广场
5 Sanhuan Zhonglu, Hujialou Jiedao, Chaoyang District
朝阳区呼家楼街道东三环中路5号
Hot & Spicy Fest will be taking place at FFC South Square on Jun 20 from 4pm to 9pm and on Jun 21 and 22 from 11am to 9pm. Standard Early Bird Tickets are RMB 25, Magnet Early Bird Tickets are RMB 35, VIP Tickets are RMB 100 and Standard/On-Site Tickets are RMB 35. You can purchase tickets by scanning the QR code in the poster above.
If you're a lover of spicy food and would like to stay up to date with everything spice-related in the capital, join our dedicated Spicy Food Lovers group chats! Simply add TBJButler on WeChat by scanning the QR code below and request to become a member.
READ: Burger Bliss: Final Day at Juicy Burger Fest 2025
Images: the Beijingers
