Sign Up for the 2025 Chili Pepper Eating Contest Now!
Hot & Spicy Fest is back, hitting the capital from Jun 20 to 22 at the FFC, and that means it’s time once again for the return of the legendary Chili Pepper Eating Contest! Taking place at 5pm on Sat, Jun 21, and Sun Jun 22, this fiery face-off isn’t for the faint of heart – it's where the bold come to test their limits, their taste buds, and their tolerance for serious heat.
How it Works
Each session, ten brave volunteers will devour increasingly hotter chili peppers round by round until they can't take the heat anymore, and only one victor remains. All the while, they'll be watched on by a crowd of cheering spectators, eager to see who will crack under the scorching heat.
Think you've got what it takes to outlast the competition and walk away a spice-slaying champion? Then we want you!
How To Enter
If you’re ready to embrace the burn, send the following details:
- Name
- Gender
- Nationality
- WeChat ID
- Photo
- A brief description of your ability to eat spicy food (convince us you won’t tap out after the first pepper!)
- Competition date preference (Sat, Jun 21, or Sun, Jun 22)
to marketing@truerun.com or to WeChat ID: TBJButler (scan the QR code below).
Why Compete?
- Bragging rights – Prove you’re the ultimate spice lord.
- Prizes – All contestants will receive a special Sprite gift package (see below).
- Free tickets – Each selected contestant gets ten free tickets for friends and family to cheer you on (or laugh at your suffering).
- Unforgettable memories – Whether you win or just survive, this is a story you’ll tell for years.
Can’t Handle the Heat? Just Watch!
Not ready to risk third-degree tongue burn? No problem! Grab your tickets, bring your camera, and witness the madness as competitors face off against nature’s spiciest creations. Plus, we'll also be passing out chilies from each round for the audience to try, if you dare!
Tickets
Get your tickets now to snag some exclusive swag!
Standard Early Bird Ticket: RMB 25
Includes:
- Hot & Spicy Fest wristband
- Themed bandana
Fridge Magnet Ticket: RMB 35
Includes:
- Themed fridge magnet
- Hot & Spicy Fest wristband
VIP Ticket: RMB 100
Includes:
- Hot & Spicy themed bandana
- Summer Dopamine Jelly Bag
- Pop Art-Style Chili Pepper Fashion Pendant
- Themed Fridge Magnet
- Hot & Spicy Fest Premium 3-Day Pass
Standard/On-Site Tickets: RMB 35
Includes:
- Hot & Spicy Fest wristband
Early bird, magnet and VIP tickets will sell out fast, so if you want to make sure you can get some exclusive swag, get yours now by scanning the QR code below!
Hot & Spicy Fest will be taking place at FFC South Square on Jun 20 from 4pm to 9pm and on Jun 21 and 22 from 11am to 9pm. Standard Early Bird Tickets are RMB 25, Magnet Early Bird Tickets are RMB 35, VIP Tickets are RMB 100 and Standard/On-Site Tickets are RMB 35. You can purchase tickets by scanning the QR code in the poster above.
FFC South Square 北京财富金融中心(FFC)南广场
5 Sanhuan Zhonglu, Hujialou Jiedao, Chaoyang District
朝阳区呼家楼街道东三环中路5号
A Word From Our Sponsors
Sprite
"Live refreshing! Pair Sprite with spicy food for a HURTS REAL GOOD experience.
Why Sprite goes well with Spice: Spicy food lovers don't need spice relief—they crave the thrill of spice! And Sprite is your ultimate spicy food pairing choice! Sprite's refreshing burst of lemony-lime bubbly refreshment enlivens your tastebuds, maximizing the thrill in every spicy bite to make that moment intensely fresh. Hurts real good with Sprite.
GenZ Connection: Sprite, with its core ultimate refreshment and bold flavor, sparks a genuine connection with young consumers. Sprite empowers the next generation to find their own path, push boundaries, and make every moment one of ultimate refreshment."
iCAR
“iCAR is a new energy vehicle brand for young people. Their mission is to provide aspirational, cool, fun and sophisticated electric vehicles that offer urban functionality. They believe youth is about staying curious, embracing individuality, and pursuing passion – using joy to redefine everyday life.”
The Venue
Hot & Spicy Fest will be taking place at FFC South Square. Situated next to the East Third Ring Road and one street away from CCTV Headquarters, the South Square of Fortune Financial Center is an excellent location for events. Line 10's Jintaixizhao station exits onto the square, making it super convenient to get to. The square itself was designed by internationally renowned landscaping company ACLA of Hong Kong and features over 60 different kinds of green plants, including ginkgo, magnolia, and cherry trees. The square has hosted a multitude of cultural and artistic activities.
FFC South Square 北京财富金融中心(FFC)南广场
5 Sanhuan Zhonglu, Hujialou Jiedao, Chaoyang District
朝阳区呼家楼街道东三环中路5号
If you're a lover of spicy food and would like to stay up to date with everything spice-related in the capital, join our dedicated Spicy Food Lovers group chats! Simply add TBJButler on WeChat by scanning the QR code below and request to become a member.
READ: Juicy Burger Cup 2025: Beijing's Top 16 Burgers
Images: the Beijingers
