Juicy Burger Fest Returns to Shanghai, Sep 6-7

The Beijingers | Aug 5, 2025 2:30 pm | Add a comment | 138 reads

Calling all burger lovers, party animals, and trendsetters! Juicy Burger Fest is returning to Shanghai from Sep 6-7, save the date now! It'll be taking place at Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD! Entry to the fest is completely FREE so don't miss out on your one-stop destination to conquer 40+ top-tier burger joints!

This year, the Juicy Burger Fest is teaming up with Heinz Verified once again! We can't wait to see what flavor-themed fun they'll be bringing to the fest!

After rocking Shanghai twice before, Juicy Burger Fest is here for an unprecedented, massive return, brought to you by the Beijinger's Shanghai label, Coolax!

Time: Sep 6-7 (Sat and Sun), 11am-9pm
Venue: Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD

Our food festivals are more than your typical "eat, snap, post" routine. We're bringing the same high energy from this year's "Gods of the Grill" themed Beijing Juicy Burger Fest right to the heart of Shanghai! Get ready for an open-air carnival that fuses global cuisine, incredible music, and interactive fun!

Theme: The Quest for the God-Tier Burger!

This year's Shanghai Juicy Burger Fest is bigger and juicier than ever! Beyond gathering Shanghai's finest burger purveyors, we're pulling out all the stops to bring you the reigning champions from our Beijing festival and other legendary burger brands from across the country! That means 40+ burger brands and over 100+ unique burger creations for you to devour!

Whether you're a purist who lives for a classic cheeseburger or an adventurer eager to explore creative, limited-edition flavors, this is the place to be. From dripping Wagyu masterpieces to innovative exclusive creations, fusion masterpieces and more, stay tuned for the final vendor list!

More Than Burgers: It's a Music Festival in the City!

This year, we've handpicked the perfect venue: Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD. This open-air urban oasis is the ultimate backdrop for our vision. Imagine this: you're lounging on a lush lawn, a rich, juicy burger in hand, feeling that perfect tipsy buzz, while live DJs provide an epic soundtrack. That's how you do the Juicy Burger Fest.

We're building a blazing hot stage and inviting the best electronic artists and funk masters to perform. From Funk and Hip-Hop to Indie Pop, the beats won't stop for two whole days. We'll even have daily Zumba Parties to help you burn off those calories and unleash your energy. This isn't just background music; it's a mini open-air music festival that goes from sunup to sundown!

Party Vibes & Pet‑Friendly Fun

The magic of the Juicy Burger Fest has always been about more than just the food. It's a gathering for all cool souls who love life and live for fun. We've got high-energy dance-offs, fun dress codes, and most importantly—you, the coolest and most fun-loving crowd!

Leave your work worries behind, bring your friends, family, and even your pets! Yes, we are pet-friendly! Come meet new people and soak in the pure joy!

Location & How to Get There

The Shanghai Juicy Burger Fest lands at Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD from Sep 6-7. The venue is easily accessible, right next to Tiantong Road Station (Metro Lines 10/12) and within walking distance of Qufu Road Station and Nanjing East Road Station. If you're driving, it's a 3-minute ride from the Henan North Road exit of the Beiheng Passage.

Follow our official WeChat account: "Coolax 酷乐翻啦" for the first wave of announcements, including our vendor lineup, DJs, and must-know info! This September, let's meet at Shenyu Lane Plaza in the name of burgers and music. See you there!

Calling All Partners & Vendors!

Brands & Booths, Assemble! We are looking for:

Restaurants (Chinese & International) with awesome, high-quality burgers.
Unique lifestyle brands that want to join the party.
Creative vendors offering fun festival-related services or products. Contact us now!

For Booths & Commercial Partnerships, add on WeChat ID: Sheena-Who.

For Media & Brand Collaborations, email us at: marketing@thebeijinger.com.

Shanghai Juicy Burger Fest 2025 is taking place from Sep 6-7, 11am-9pm each day at Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD. Entry to the festival is free.

About Our Partner: Heinz Verified

Heinz Verified is a prestigious list of Western-style burger restaurants curated by Heinz, upholding the strictest standards. Launched globally across 22 countries in 2023, it has gained a massive following through creative collaborations. Since entering China in 2022, Heinz Verified has partnered with renowned restaurants like Fatcow, Johnnymoo, and Rocky's to launch hit limited-edition sets, driving significant traffic and enhancing the customer experience. As an official partner, Heinz Verified not only guides consumers to novel and exceptional dining experiences but also provides a professional endorsement for restaurants, boosting their reputation and reach.