Blog Author - Sky Canaves
For the third straight year, Apple is marking China’s biggest holiday with a touching film shot through the lens of the latest generation iPhone.
Although not as big as CNY, the Gregorian New Year still provides ample opportunity for entertainment extravaganzas and brand engagement.
With consumption driven by the millennial and Gen Z demographics, brands must respond with new techniques to woo these increasingly savvy buyers.
Why Bilibili's content is killing its viewers.
The rapid rise of the short video app TikTok in the US has increased awareness of its Chinese counterpart, Douyin, which share a parent in the...
