Don't Miss the First Z-Rou Super Fans Meetup: A Feast of Plant-based Dining This Saturday in Beijing

Plant-based meat is a global game-changing movement. It has brought in USD 800 million in revenue globally in 2018 and is projected to take one-third of the total protein market revenue by 2054. The Chinese government encourages citizens to cut meat consumption in order to improve health, lessen food safety concerns, and promote a sustainable lifestyle.

Going forward, the world is going to have more healthy, sustainable, and humanitarian eating options where deliciousness is not compromised.

As a new plant-based meat brand of Youkuai Group, Z-Rou provides consumers with innovative meat substitutes to enrich the experience in the kitchen and consumers’ favorite eateries.

What is Z-Rou?

As a plant-based meat, Z-Rou is both nutritious and tasty, consisting of 100% plant-based ingredients such as non-GMO soybeans, shiitakes, konjac, and coconut oil.  Z-Rou Meat provides you with innovative substitutes of meat to enrich the experience in your kitchen and your favorite eateries.

Z-Rou is free from cholesterol, trans fat acid, antibiotics, hormones and also, cruelty. It's rich in high-quality protein – 10.1g per 100g, soluble dietary fiber, and is a good cholesterol booster. It contains all essential amino acids, Vitamin B1, B2, and B6, and is a good source of iron and calcium, as well as multiple minerals such as manganese, magnesium, and zinc.

Own it and empower your guests to own what they eat. Offering an alternative to people who want to eat less meat, but still want to enjoy the dishes that they have grown up with and crave.

“This is not a moment, it’s the movement.”

—— Franklin Yao, Founder and CEO of Z-Rou

The first Z-Rou Super Fans Meet-Up in Beijing

From Shanghai to Wuhan and Beijing, Z-Rou has spared no effort to bring the trend of a plant-based healthy diet to different cities over the past few months. The two rounds of Z-Rou Home Chef Challenge in Beijing just concluded and received an enthusiastic welcome from the participants.

Z-Rou has also begun to cooperate with restaurants in Beijing including El Barrio and Bottega, bringing more plant-based food to this beautiful city, and the team looks forward to meeting with friends here!

Aug 29 will witness the first offline meeting of Z-Rou in Beijing! On this special day, a few experts in the field of plant-based meat will gather to share stories, Z-Rou delicacies buffet, live music, as well as raffle drawings. Everyone present will get a free glass of drink and a goodie bag!

Insight Sharing

“The Story Behind Z-Rou”

Franklin Yao, Founder & CEO of Z-Rou

“The Secrets of Plant-based Cooking”

by Mark Sampson, Director of Cuisine Research and Development of Z-Rou

“Plant-based Diet and Lifestyle”

by Mio, admin for Vegans of Beijing, Viva Professional Women's Network, and Female Expats in Beijing

Plant-based Food Tasting

Since it is a Z-Rou meeting, there must be Z-Rou food! Whether it's Chinese or Western-style, it always goes well with Z-Rou. You can taste from a selection of Panni puri, Tostada, Cevapi pitta, Chili bowl, etc. So, what plant-based food can you expect? Let's look forward to it!

Live Music

What will you be listening to this summer? Jazz, of course! Z-Rou has invited the band of 5 House and will take you to have a good time with music, so come out and join us.

Award Ceremony

Z-Rou Home Chef Challenge in Beijing is in full swing! The winners of the competition will be announced at the meeting and a grand awards ceremony is waiting for you.

Gifts for You

Every attendee will receive a goodie bag with several delights that you can bring home for continuous usage in life.

The Venue: 5 House

The venue of this event is the famous member-only creative space, 5 House, designed for professionals in various creative industries. 5 House often hosts interesting activities. People can have delicious food here, relax, and meet friends from different industries.

So, what are you waiting for?

Grab your ticket now! 

Entry Ticket: RMB 100 per person

Free entry for children under 12 years old

Scan the QR code and grab your ticket!

Images courtesy of Z-Rou