Juicy Burger Fest VIP Cards: Unlimited 10% Discount & Exclusive Swag
Juicy Burger Fest 2026 is just over two weeks away, taking place over the May holiday from May 1-4. We'll be transforming WeiboIN at Chaoyang Park into a full-blown Wild West burger town with an amazing array of 40+ burger slingers from Beijing and beyond!
This year's festival is completely FREE to attend, however if you want to enjoy an exclusive discount and nab some limited-edition cowboy swag, then you'll want to grab yourself one of our special VIP cards.

Why Get a VIP Card?
Short answer: It basically pays for itself.
All cards come with exclusive cowboy swag, so that's already a win. PLUS you get 10% off the everything at the fest. What's not to love?
Think of these VIP cards as your official passport into Burger Town, where you can embrace your inner cowboy or cowgirl and have a rootin' tootin' good time!
The Four VIP Cards
We've got four different cards to choose from, so you can pick which cowboy character best suits your vibe.
Sheriff Card: RMB 119

Starting out with the big guns, we have the Sheriff Card, a complete package of Wild West themed goodies. This is the ideal package for those who roll in early, stay all day and truly embrace the Juicy Burger Fest experience.
It includes:
- 10% discount on all on-site purchases
- Cowboy Hat
- Sheriff's Badge
- Customized Picnic Bag
- Exclusive Picnic Blanket
- Cowboy Fringe Leather Bag
- Customized Bandana
These items will not only make you look the part but also provide useful items that can be reused in the future. Take the picnic blanket for example, you can use it to set up camp at the fest, plus its foldable design with a handle makes it easy to bring along to other festivals or outdoor excursions.
Ranger Card: RMB 29.9

This card is for those who want to kit themselves out for the theme but don't want the extra gear.
It includes:
- 10% discount on all on-site purchases
- Cowboy Hat
- Customized Bandana
This set is super versatile, along with giving you a classic Wild West look, the hat also offers sun protection, while the bandana doubles as everything from a neck cover to a hair accessory.
Cowboy Card: RMB 19.9

This card is for those who want to keep things nice and simple.
It includes:
- 10% discount on all on-site purchases
- Cowboy Hat
Nothing quite says Wild West like a cowboy hat, plus the discount means the hat is basically free!
Wild Rose Card: RMB 19.9

Not really a hat person, but still want to add a touch of cowboy-chic to your outfit? Then this is the card for you!
It includes:
- 10% discount on all on-site purchases
- Customized Bandana
Wear the bandana around your neck, tie it into your hair, wrap it on your wrist, or clip it onto a bag to pull your look together.
Embrace the Theme!

Believe us when we say that dressing the part makes the festival more fun! Whether you want to add some Wild West flair with a cowboy hat or bandana, proudly don a sheriff badge, or up your comfort game with a picnic mat, these freebies will be sure to elevate your Juicy Burger Fest experience.
So Which Card Should You Choose?
Here's the quick breakdown:
- Want comfort and full gear? Go for the Sheriff Card
- Want something light but stylish? Pick the Ranger Card
- Just want discounts and a hat? Choose the Cowboy Card
- Love subtle styling touches? Grab the Wild Rose Card
No matter which one you choose, it's best to buy early because these cards are limited and the Sheriff Card will definitely sell out.
Remember, though, these cards are completely optional and entry to the festival is FREE. But honestly, an unlimited 10% on site discount for only RMB 19.9, plus free swag, well, you'd be the biggest fool in the Wild West not to get one!
How to Buy and Use Your Card
- Buy: Scan the QR code for your chosen card, pay via WeChat or Alipay and the discount will be automatically linked to your account.
- Gift collection: When you arrive at the festival, go to the official redemption booth, scan the QR code and collect your gift(s).
- Discount: While at the festival, use the same WeChat or Alipay account you bought the card with to pay at booths and the discount will be applied automatically.
Please note:
Cards are limited and non-refundable once purchased.

Juicy Burger Fest 2026 will be taking place at WeiboIN at Chaoyang Park from May 1-4 from 11am until 10pm. Entrance to the festival is completely free.
WeiboIN 微博IN跨次元引力场
(East Gate 4) Inside Chaoyang Park, 1 Gongyuan Nan Lu, Chaoyang District
朝阳区公园南路1号朝阳公园内(朝阳公园东四门)
READ: Vendor Sneak Peek: 40+ Burger Brands from 15 Cities at Juicy Burger Fest 2026
Images: the Beijingers






