2009 Dec 01 Bird's Nest to Become “Happy Snow World” This Winter

The management of the National Stadium, better known as “the Bird's Nest,” has come up with an innovative way to stave off the structure's financial woes this winter – the complex is reportedly being converted into “Happy Snow World,” featuring a ski area, snow play area, games, an interactive area, performances and a scenic area. That's a lot of areas for one stadium.
The Bird's Nest's financial troubles have received considerable coverage since the conclusion of the Beijing Olympics. Just last month AFP reported: “An unnamed state-owned financial institution 'quietly' took over management of the venue in August from CITIC Investment Holdings, which previously owned full rights to the stadium's commercial operations...Operating costs for the stadium, the centerpiece of the Beijing Games, total 70 million yuan (10.3 million dollars) annually, or about 200,000 yuan a day.”
The “Snow World” no doubt represents a new effort to stem these losses.
“Bird's Nest Happy Snow World” will be open to public from Saturday, December 19 to Saturday, February 20 next year. Parts of the grandstands have reportedly been removed to create a ski slope, and the site will be covered by 40cm of snow, making it “the biggest snow playground in urban Beijing.”
You can read the original news story in Chinese here. The People's Daily also carried a short story here.
Bird's Nest Happy Snow World; National Stadium; 9am-6pm (Monday to Friday), 9am-9.30pm (holidays); RMB 120/180 (holidays); Students RMB 100/160 (holidays).
You might also be interested in :
Slippery Slopes - Skiing & Snowboarding in Beijing

You don't have to go to Dongbei to enjoy skiing and snowboarding this winter. Check out Beijing's snow sports options.
Quick Link: Modern Lei Feng on Barcelona in Beijing
As every football fan knows, FC Barcelona were in town over the weekend to play a friendly against Beijing Guo’an at the Bird’s Nest National Stadium, to mark the second anniversary of the opening of the Beijing Olympics. Modern Lei Feng has done a short post about the match, as well as posting some snaps on Flickr.
Beijing to Have Worst Theme Park Ever?
The question of what to do with expensive Olympic infrastructure after the games has plagued every host city. The financial tribulations of the Bird's Nest are well-known, and administrators of the site have tried a variety of strategies to lure more visitors, including recently announced plans to open an Olympic-themed restaurant inside the stadium. Similarly, the surrounding Olympic Park has played host to a variety of events since August 2008. Now, in a move that promises to set a new low in China's already impressive array of terrible theme parks, authorities have announced plans to open a “Green Dream Park” to the northeast of the National Stadium.
Fine Dining Comes to the Bird’s Nest?

The latest installment in the ongoing quest to cover the exorbitant costs of the Bird’s Nest’s upkeep will see a new 4,500-sqm restaurant open this month on the third floor of the stadium, according to China Daily. It is still unclear whether diners will need to pay the RMB 50 stadium admission to get into the new establishment.
Carve Up the Ice at Workers’ Stadium

Another outdoor ice rink has been added to Beijing’s ever-growing collection of winter playgrounds. Conveniently located at Workers' Stadium East Gate, the 1,248 sq meter open air facility is open daily until 10pm.




lengus
Re: Bird's Nest to Become “Happy Snow World” This Winter
Do you know whether this price includes board hire?
danedwards
Re: Bird's Nest to Become “Happy Snow World” This Winter
Hi Lengus,
Unfortunately the original article didn't specify whether prices include board hire.
Register and post your own events on the beijinger website.
danedwards
Re: Bird's Nest to Become “Happy Snow World” This Winter
TIME Magazine has also written on the Snow World in the Bird's Nest:
http://www.time.com/time/world/article/0,8599,1945481,00.html
Register and post your own events on the beijinger website.