2011 Apr 19 Save Brand Nü Campaign: How You Can Help

Beijing’s first charity store is presently at dire risk of losing its space.
Chances are, if you ever visit Wudaoying Hutong, you've popped by Brand Nü (Brand 女) before. The do-good shop – where you can donate old clothes, books and trinkets, and pick up accessories of like kind – first opened two years ago, just in time to help cultivate the area into what it is today.
But now, Brand Nü faces being shut down unless it can pay for the next two years of rent (RMB 84,000) by June 2011.
The store, though small in size, has been a project devoted to promoting rural women and their products since 2008. All donated items are sold directly in the shop, recycled, redesigned or given to those in need. Owner Nathan Zhang occasionally teams up with local brands such as (na)too and 08/15, as well as minority village women, to create fresh new designs.
In the past, Brand Nü has participated in a variety of charity projects, including building two rural libraries in partnership with Dulwich British School, hosting an exhibition of works by artists from the Beijing Huiling Community for people with learning disabilities, and donating clothing to the Gansu region to help landslide victims. It also played host to Beijing's first ethical trade fair, with over 300 people in attendance.
Now, the store needs our help in return. As Zhang once told us in an interview on our blog last year, "In a city as big as Beijing, everyone has garbage that can be another person's treasure."
With that in mind, stop by and do some shopping, make a donation or order a corporate gift. If you're feeling super ambitious, you can even organize a fundraising event in support of Brand Nü. If you have any questions or ideas, contact Nathan Zhang at 150 1115 3421 or brandnuproject@gmail.com.
Tue-Sun 10am-10pm. 61 Wudaoying Hutong (just west of Vineyard Cafe), Dongcheng District (150 1115 3421) 东城区东城区五道营胡同61号
Photo from China Daily.
You might also be interested in :
Brand Nü Starts Anew: A Chat with Nathan Zhang

For the last couple of months, the future of Brand Nu was unclear (see here and here). But with the help of the community, owner Nathan Zhang was able to raise the funds – a whopping RMB 84,000 – to ensure his charity shop’s survival. We asked Zhang about what gets him up in the morning, and where he plans to take Brand Nu from here.
Congratulations on saving Brand Nu! What’s the first thing you did when you heard the news?
I handed over the money to pay off my debts.The Ship Has Sailed: Bon Voyage to ShopWeShip.com

Expats who rely on the material comforts of home may be disheartened to hear that ShopWeShip.com, previously known as Dong-Xi.com, has just announced that it will soon be discontinuing its services.
ShopWeShip.com was first established to give Chinese residents access to e-commerce sites that only shipped to US billing addresses. Back then, our options were few – we could hardly find quality Western food around town, let alone chic clothes from mid- to high-end retailers.
Must-Visit Pop-up Shop at Today Art Museum: Only 13 Days Left!

Approx, an independent designer boutique in Nali Patio, has remained on the Beijinger radar for quite some time now. We first extolled the brand and its offerings back in November 2010. The young stylish owner, P.J. (add her on Weibo here), has since started a clothing line called Black + Noir, but jewelry and accessories remain the store’s specialty.
Considering the trendiness of pop-up shops (see here, here, here and here), we should’ve known that’d be P.J’s next step.
Delia: Vintage Store With a Naughty Reputation

A vintage shop named after a school in Hong Kong with a naughty reputation can only mean trouble. The décor looks innocent enough: soft leather, worn woods and quaint trinkets. But temptation lurks at every corner.
Chinese Women Not So Meek After All: Miu Miu, Hugo Boss and More

Are Chinese women as meek as they’re often portrayed? (Tiger Mom stereotype notwithstanding, of course.) According to recent statistics, hell no.
As we pointed out in a blog post last week, women have become the main drivers behind the growth of the Chinese consumer market. They’re now responsible for more than half of all luxury purchases – who said women had to wait around for expensive gifts? These days, they see what they like and buy it for themselves.



