2011 Oct 25 A Sneak Peek at Versace for H&M
Swedish fast-fashion behemoth H&M has lured in millions of shoppers with its big-name collaborations. In the past, those have included Lanvin, Stella McCartney, Viktor & Rolf, Sonia Rykiel and more. Some might argue that none have been so big as Versace.
The much-hyped Versace for H&M collection will launch in 300 stores worldwide, as well as online, on November 17. The line stays true to form, drawing from the archives to recreate its iconic prints, bright colors and glamorous cuts.
“The collection for H&M is the essence of Versace,” Donatella Versace says. Margareta van den Bosch, creative advisor at H&M, added: “It is full of strong pieces that stand out … The women’s collection is flattering and full of dresses, while the men’s collection is very sophisticated.”
Our Beijing contact tells us the collection will be available only at the Qianmen and Xidan locations. It includes men’s and women’s apparel, jewelry, accessories and – a first for H&M – homewares. Below is a sneak peek at some of the designs.
H&M. Daily 10am-10pm. 1) Xidan Joy City, 131 Xidan Beidajie, Xicheng District (6706 0508) 西城区西单北大街131号西单大悦城 2) Units 72-82, Bldg A16, Qianmen Dajie (6706 0508) 东城区前门大街A16号楼72-82号
Photos courtesy of H&M
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