Ask an Entrepreneur: Local Brand, Global Buzz by Dominic Johnson-Hill

Dominic Johnson-Hill shares the Plastered Experience – how one ‘random idea’ became an iconic brand with global sales, whilst remaining a community project with grassroots values

Hard to imagine now, but only five years ago Nanluogu Xiang was a quiet hutong, where the sighting of a foreigner was worth commenting on. Then Dominic Johnson-Hill opened Plastered, selling high quality t-shirts plastered with iconic Beijing designs. Right time, right place, or insightful entrepreneurship? No one knows, but Dominic must have done something right, as Plastered now has six locations, and the founder himself has become an entrepreneurial icon to many. Here Dominic talks about tapping into the need for local creativity, and the importance of karma and keeping it local.

Check out agenda for the full story on Dominic and Plastered's past.