Fashionable Filters? Infipure Redefines the Pollution Mask

Can you avoid breathing in so much of that dreaded PM2.5 and still look good while doing it? Infipure thinks so.

A couple of MIT grads at Infipure, an air pollution mask startup based in Beijing, have combined the aesthetic benefits of this:

with the functionality of this:

to make this:

And we're pretty excited. Tech in Asia has all the good details on these "invisible" Infipure masks that are supposed to be nearly unnoticeable when you wear them and able to filter up to 99 percent of the PM2.5 particles that you breathe in through your nose. We're just hoping the masks actually work because they're certainly more low profile than these. They're also affordable – you can buy eight filters on Taobao for RMB 21.60.

What do you think? Will this change your mind about wearing an air pollution mask in Beijing?

Photo: The Wu's Photo Land, kitchener.lord, and David Barrie on Flickr