Goose Island IPA, Magic From 49° North: Take a Sip and Discover its Secret! 

For a craft beer lover, India Pale Ale is the holy grail. It is the gateway to beer culture, something that seasoned craft beer drinkers rave about. But what makes IPA so special? It starts with its origin and its hops.

The craft beer movement took hold in the US in the 1980s. IPA was one of the many styles American brewers tried making and then adapted to make it their own. India Pale Ale soon evolved into two styles: the British IPA and the American IPA.

What are the differences between British IPA and American IPA?

Hops make the biggest difference. The aroma of a British IPA is slightly earthy, understated yet elegant, while American IPA boasts rich and distinct tropical fruit flavors and is a lot more unrestrained. 

British IPA is rather conservative with its use of hops, which gives the beer a mild aroma and a low bitterness. The malt and yeast used also give it a richer and sweeter taste. American IPA, on the other hand, makes heavy use of hops, giving it its trademark bitterness, while the fermented yeast makes it cool and refreshing.

An IPA that combines the best of Old and New World brewing

Today, American IPA is like the hip younger brother of the mellower, more traditional British IPA. But there exists a beer that integrates the charms of both the older and younger brothers: Goose Island IPA. 

Goose Island IPA is the current record holder at the Great American Beer Festival with six awards. Goose Island IPA uses both American and British hops, which are grown around the northern 49-degree latitude at Elk Mountain Farm in Idaho. The inclusion of British hops gives the beer aromas of earth and resin, while American hops imbue it with a vivid profile. There is a strong aroma of hops when you open the bottle, followed by an intense citrusy flavor. The mouthfeel is refreshing, and there is a long, lingering aftertaste.

IPA can is here!

Now offered in a can, Goose Island is giving IPA lovers in China more chances to enjoy its signature IPA.

Want to be the first to drink Goose Island IPA in a can? Then stay tuned to ABInBev’s Flagship Store. Easily transportable, it’s bound to make your summer more interesting by letting you take it anywhere, from a party to the movie theater.

To place your order of Goose Island IPA cans, click through to Tmall or scan the QR code below. 

This post is provided by Goose Island
Photos courtesy of Goose Island