Save the Date! Hot & Spicy Fest Comes to the CBD Jun 20-22
It may be our Juicy Burger Fest this coming weekend, but we're already looking ahead to our next event: Hot & Spicy Fest 2025! Taking place from Jun 20 to 22 at the FFC South Square, the same venue that's hosted our previous Sausage Fests, this is going to be one spicy extravaganza you don't want to miss!
This celebration of all things spicy promises to unite heat enthusiasts from all over! With 40+ vendors dishing out bold, fiery flavors from around the world, your taste buds are in for a thrilling ride. From mouthwatering global cuisine to palate-tingling heat, this event will leave you amazed.
Chili Pepper Eating Contest
Our legendary annual Chili Pepper Eating Contest is back – and it’s hotter than ever! Think you’ve got the guts (and the taste buds) to take on the challenge? Sign up and test your limits, or just kick back and watch as brave souls turn redder than a scorching habanero. Either way, it’s a spectacle you won’t forget!
If you think you've got what it takes, you can sign up by sending your
- Name
- Gender
- Nationality
- WeChat ID
- Photo
- Brief description of your ability to eat spicy food
- Competition date (Sat, Jun 20, or Sun, Jun 21)
to marketing@truerun.com or to “TBJButler” by scanning the QR code below. Each successful contestant who is selected will be given ten (10) free tickets for friends and family.
A Global Spice Storm
Ignite your taste buds with fiery flavors from around the world! Experience the mouth-numbing heat of Sichuan's peppercorns, the smoky intensity of Mexican chipotle, and the citrusy fire of Thai bird's eye chilies. From African peri-peri to the volcanic punch of Indian curries, you can expect 100+ spicy dishes from across the globe. And when the spice kicks in, cool off with refreshing cold brews, icy drinks, frosty treats, and more to keep you chilled.
The Hottest Entertainment
It's not just about the food, though! Expect a weekend packed with fierce DJ beats, spicy dance interactions, blazing live band performances and more! The party's going to be as hot as the food. Don't miss it!
Dress Code
Dressing up for the Hot & Spicy Fest is all about bold, fiery fun! Go for chilli-themed outfits, flame prints, or sizzling red and orange looks. Add fun touches like pepper hats, hot sauce accessories, or devil horns for extra heat. Whether full costumes or just spicy accents, the goal is to turn up the heat and embrace the festival’s fiery vibe!
Calling All Vendors and Sponsors
If you're a vendor who sells spicy food and/or beverages, or if you're a brand looking to sponsor the spiciest event of the year, then we want you!
For booth information, contact Irene Yan via email at ireneyan@truerun.com or add WeChat ID: TBJButler and ask to be connected with her.
For sponsorship inquiries, contact our marketing team via email at marketing@thebeijinger.com or add WeChat ID TBJButler and ask to be connected with them.
The Venue
Hot & Spicy Fest will be taking place at FFC South Square. Situated next to the East Third Ring Road and one street away from CCTV Headquarters, the South Square of Fortune Financial Center is an excellent location for events. Line 10's Jintaixizhao station exits onto the square, making it super convenient to get to. The square itself was designed by internationally renowned landscaping company ACLA of Hong Kong and features over 60 different kinds of green plants, including ginkgo, magnolia, and cherry trees. The square has hosted a multitude of cultural and artistic activities.
FFC South Square 北京财富金融中心(FFC)南广场
5 Sanhuan Zhonglu, Hujialou Jiedao, Chaoyang District
朝阳区呼家楼街道东三环中路5号
Hot & Spicy Fest will be taking place at FFC South Square on Jun 20 from 4pm to 9pm and on Jun 21 and 22 from 11am to 9pm.
READ: God-Tier Burgers: All the Remaining Juicy Burger Fest Vendors
Images: the Beijingers
