I'm rooting for this place and really want to like it (especially since it's practically at my doorstep), but their recipes need far more than just a mere tweaking - I'd say a major overhaul is in order.
They have an ambitious selection - everything from baklava to apple pie - I even tried a now-discontinued(?) gyro there once. Each of these items looked appetizing until I actually bit into them and discovered that the ingredients were simply not right.
I call it the "Wikipedia" (as in the local bread, not the website) effect - you might have been duped into buying their "bagels" or "french bread" at local shops thinking they were just that, only to discover that the dough and flour they are made from are completely off - their "bagels" are the worst.
I presume the owner of this chain spent some time overseas and is hoping to emulate the delicious delis and sandwich shops they tried there - it's a great concept but they desperately need to straighten out their menu.