Supcafe: Supreme Lands a Trick in Sanlitun SOHO

While not an official Supreme outlet, the new Supcafe in Sanlitun SOHO is now the most legit place in town to find all of the hottest items from this trendy brand. We’ve seen a lot of Supreme goods, but it has been a mystery to us as to what this whole thing is about. If you are in the same boat, here’s the gist. it’s a clothing company that mixes up street aesthetics, contemporary art, and skateboard culture, along with a dose of plain Jane sportswear to keep things simple but oddly ironic. You know a brand is a big deal once you see their goods represented at Yashow at almost every stall that sells headwear.

We were told that all the items can be traced back to the Supreme flagship store in New York City, which opened 21 years ago in Manhattan, paving the way for other openings in Los Angeles and Tokyo, since becoming a coveted name for hip urbanites around the world. You won’t be won over if you hate giant logos stamped across your chest.

At Supcafe you can find a variety of graphic tees featuring photo work from numerous, including perverted art-star Terry Richardson (RMB 800), as well as a gallery of random products that all feature the Supreme logo. Some of this bric-a-brac includes pill boxes, a switchblade comb, and a pretty fabulous pair of nunchucks, which we assume were made for the models so that Mr. Richardson would keep his dirty paws off.

The prices are inflated to compensate for the long journey of independently importing quantities of these sought-after threads. We are almost positive you won’t find anything on the cheap here, but at the same time these guys are ambitiously bringing a brand to China and doing their best to echo the original concepts that make Supreme so unique and intentionally mysterious.

Supcafe
Daily 11am-9pm. B1-533, Bldg 5, Sanlitun SOHO, Chaoyang District (5935 9193)
朝阳区三里屯SOHO5号商场B1-533
300m west of Tuanjiehu (Line 10)

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Email: danielkippwhittaker@thebeijinger.com
 

Photo: Kipp Whittaker